Imagine an infant who is diagnosed with a hole in his heart just 2 weeks after he was born. If the disease is not treated properly, sometimes with a high medical expense, the child would not have the chance to taste the life on earth as he could die from the disease. This case happens to 5,000 other infants in Malaysia alone in a matter of a year.
“Beads for Heartbeats” is a fundraising campaign driven to give funding for children diagnosed with this fatal heart defect through the promotion of arts & crafts activities using the Pyssla Beads which will be sponsored by IKEA and hosted by IJN Foundation.
The target audience for this campaign is young adults ranging from the age of 18 to 26. Together, the collaboration of these parties can raise money for the treatments of the young heart patients.
