FYP Proposals

Project Proposal 1


Topic: “Baby Tagger” Campaign
Brand: Casio
Product Category: Public Service Campaign
Target Audience: Parents (30-40 years old) who brings their kids to the mall

Information
  • Since 2004 until 2008, there have been 4,968 cases of missing children and 1,859 are still missing. (Ref 1) The most recent case was about two years old Nisha Chandramohan who went missing for four months now. (Ref 2)
  • RFID technology is being applied in 'Hajj' due to its helpfulness in enhancing the 'Hajj' movement, monitoring and tracking system. (Ref 3)
  • A group of undergraduates from Universiti Teknology MARA (UiTM) invented a "smart watch" designed to prevent and reduce the incidence of missing children. The watch integrates a radio frequency identification (RFID) chip and an RFID tag. The receiver is a watch which will send a signal to the parents once their child, who is wearing the tag has gone far away from the assigned range. (Ref 4)

Market Situation
  • The use of electronic device to solve the missing children case has not been commercialized.
  • Other electronic brands have not yet come out with the idea of using an electronic device to help in preventing the issue of missing children. Therefore, there will be no competition in implementing this idea to promote the Casio brand.

Issues/Problems
  • Children can get lost in public areas as it is where the parents can easily loose control over them.
  • The case of missing children still happens today although the police have put a lot of effort to curb the issue.

Ideas/Facts
  • To help in preventing the case of missing child in public areas.
  • To alert the parents of whereabouts of their children.
  • Casio as campaign sponsor - Giveaway free "smart watches" a.k.a "Baby Tagger" to parents in public areas so that they can wear it onto their children.

Citations/References
  • Ref 1 - http://www.malaysia-today.net/archives/29265-what-can-be-done-to-curb-missing-children-issue
  • Ref 2 - http://thestar.com.my/news/story.asp?file=/2010/7/2/nation/6593903&sec=nation
  • Ref 3 - http://www.eurojournals.com/ejsr.htm
  • Ref 4 - http://voiceofmalaysian.com/2008/05/26/uitm-students-invent-watch-for-missing-kids/


Project Proposal 2


Topic: Cyber Mosque
Brand: TM
Product Category: Public Service Campaign
Target Audience: Muslim Teens (13-18 years old)

Information
  • An analysis shows that among four other factors, religion education given by parents is the second highest aspect that makes youngsters want to leave their houses and loiter around. (Ref 1)
  • In Jalan Bukit Bintang, youth would gather around and skates, play football, dancing or sitting around socializing. Most of them will loiter around from morning to the night. (Ref 2)
  • In the time of Prophet Muhammad, mosques is not only a place for praying, it is also a centralized place for education. (Ref 3)
  • Internet connection is a good way to attract more traffic, keeping people onto the premise longer and keeping them coming back. (Ref 4)

Market Situation
  • So far, there aren't many successful ideas involving mosques brought up to solve the issue of loitering.
  • Mosques in Malaysia does not have internet connection and lacks of technology means.

Issues/Problems
  • Without happening and trendy thing such as technology facilitated in mosques, these teens would not want to go to mosques.
  • Teens often view mosques as just a place for practicing religious practice and political assembly.
  • Most mosques in Malaysia are prestigious looking but lacks in technology. So, it makes mosques look out-dated and not supportive of modern technologies.

Ideas/Facts
  • To attract the muslim youngsters to go to mosques.
  • To provide basic technology needs for mosques so that the mosques will be on par with other modern facilities.
  • TM as campaign sponsor - TM's vision is to deliver cutting-edge communications, information and entertainment. (Ref 5)So, they can provide computers, internet facilities and other basic technology needs to mosques so that the youth can be attracted to go to mosques.

Citations/References
  • Ref 1 - Loitering Factors and Parenting Relation Among Adolescent Secondary School Students in the Four States, a short thesis by Prof. Dr. Azizi Haji Yahya
  • Ref 2 - http://thestar.com.my/metro/story.asp?file=/2010/5/12/central/6041577&sec=central
  • Ref 3 - http://www.bicaramuslim.com/bicara7/viewtopic.php?f=5&t=4996
  • Ref 4 - http://www.ehow.com/list_6595021_benefits-offering-wifi-customers_.html
  • Ref 5 - http://www.tm.com.my/ap/about/background/Pages/VisionNMission.aspx


Project Proposal 3


Topic: "Bid You Beads" Campaign
Brand: Perler Beads
Product Category: Clothing & Apparel
Target Audience: Young Adults (17 - 25 years old) who likes creating artistic stuff & loves to make money

Information
  • Perler Beads are miniature plastic cylinder beads made for kids to explore their creativity on creating shapes out of those beads by arranging the beads and ironing them. (Ref 1)
  • Base from the BeadSprites Forum and Etsy.com, most of the beads creators are young adults. Some of them even sell their Perler Beads Creation online. (Ref 2 & 3)
  • Most of the users who displayed their beads creations on PerlerBeads.com are kids. (Ref 1)
  • People love to shop from catalogs (Ref 4)
  • People love making money for themselves.

Market Situation
  • Not many people know about Perler Beads and that they can make money out of their own beads creations using Perler Beads.
  • It is hard to find Perler Beads in Malaysia as it only being sold online and supplied to few toy retail store such as Toy'R'Us.

Issues/Problems
  • People wants to make money, but they do not have the enough source such as modal, the correct selling platform and how to sell their own products.
  • In Malaysia, Perler Beads are over-shadowed by Pyssla Beads from IKEA. This makes it hard for Perler Beads to sell their products to the consumers.

Ideas/Facts
  • To provide an opportunity for people to sell their own creations at a bidding cost.
  • To increase brand awareness and income for Perler Beads.
  • Perler Beads can hold a bidding event for the people to sell their very own creation.

Citations/References
  • Ref 1 - http://www.eksuccessbrands.com/perlerbeads/
  • Ref 2 - http://beadsprites.informe.com/index.php
  • Ref 3 - http://www.etsy.com/search_results.php?search_query=perler+beads&search_type=handmade
  • Ref 4 - http://entertainment.ezinemark.com/people-love-to-shop-from-catalogs-you-can-make-money-selling-from-catalogs-at-least-some-extra-holiday-cash-16bc41eb07b.html


Project Proposal 4


Topic: Beads for Heart Beats (Children’s Heart Disease Charity Campaign)
Brand: Pyssla Beads (IKEA)
NGO: Institut Jantung Negara (IJN) Foundation
Product Category: Public Service Campaign
Target Audience: Young Adults (18 - 26 years old) who likes making artistic creations

Information
  • Thousands of infants born each year have cardiovascular abnormality. 4-10% have Atrioventricular Septal defect, 8-11% have Coarctation on Aorta, 9-14% have Tetralogy of Fallot, 10-11% have transportation of the great Arteries, 14-16% have Ventricular Septal defects, 4-8% have Hypoplastic left heart syndrome.
  • Abnormal heart beat in children happens when the children notice that their hear is beating very fast as if it is jumping out of his chest even when it is staying put, an 8 year old complains that his heart is beating fast when he was sitting in class and a teen is complaining her heart is skipping a beat or making an extra beat.
  • On the last World Heart Day (26th September), only a few of Malaysia’s organizations that are listed on World Heart Federation held campaigns to celebrate this day and they are UBM Medica, Kulim Hospital’s HEALTH, UKM Medical Centre Heart & Lung Centre including Ogilvy & Mather. Most of their activities involve sports, educations and social media.
  • Since 20 years ago, heart disease has been the Number 1 killer in Malaysia.

Market situation
  • There are a lot of heart disease campaigns for adults, but very few stresses on children’s heart complications.
  • Coronary disease campaigns are often associated with cigarette brands, food brands and supermarkets, but none of which is furniture brands. Therefore, IKEA can be the first furniture brand to conduct this type of campaign.

Issues/Problems
  • Heart transplant involves a lot of money. Some of the children who have heart disease are unfortunate to be born in a poor family. They need money in order to get treated.
  • IJN Foundation is a non-profit charity and they need the public’s help to continue their initiatives on giving a new life to the less fortunate heart patients.
  • Most public awareness campaign lacks participants from the youth because the campaigns require too much efforts or money in order to contribute to the campaign.

Ideas/Facts
  • To implement a more artistic, entertaining and easier way of raising money for the heart patients towards the young adults.
  • To provide a useful Cardiology information for young adults through creative product.
  • IKEA Pyssla Beads as the sponsor – To use the product as the mean to generate funds for the heart patient’s treatments.

Citations/References
  • http://www.ijnfoundation.com
  • http://americanheart.org
  • http://www.childrensheartinstitute.org
  • http://www.world-heart-federation.org
  • http://www.yjm.org.my
Subscribe to: Posts (Atom)