1.1 Project Overview
1.1.1 Introduction
Heart is the most vital part of a human body. Without a proper functioning heart, one would suffer terrible health conditions throughout their lives. Sadly, thousands of infants that are born each year will have cardiovascular abnormality. March of Dimes Global Report on Birth Defects states that Congenital Heart Defects are the most common form of birth defect, occurring in 4-8 per 1000 live births.
Severe heart disease generally becomes evident during the first few months after birth. Some babies are blue or have very low blood pressure shortly after birth. Other defects cause breathing difficulties, feeding problems, or poor weight gain. Minor defects are most often diagnosed on a routine medical check up. Minor defects rarely cause symptoms. While most heart murmurs in children are normal, some may be due to defects.
It is a known fact that heart disease has been the number one killer in Malaysia since 20 years ago. Yet, on the recent World Heart Day on 26th September, only a few of Malaysia’s organizations that are listed on World Heart Federation held campaigns to celebrate this day. Most of their activities involve sports, educations and social media.
Every children deserve a chance to live happily and healthily. Unfortunately, not all children born with this heart anomaly gets the opportunity to be treated. Lack of access to cardiac care, insufficient investment in public health sectors and priorities to curb other just-as-important health sickness create obstacles to treating Congenital Heart Defect in children. Therefore, a charity drive must be held to help these young heart patients receive a better medical treatment.
1.1.2 Problem Statements & Isues
Congenital Heart treatment requires high funding. Young patients born in impoverished families certainly cannot afford the treatment. Non-profit heart organization such as Institut Jantung Negara (IJN) Foundation have the means to help the patients but, they need money to support their initiatives on giving a new life to the less fortunate heart patients. But, the public often misunderstood that they have to contribute huge effort and money to fund for health campaign such as this.
1.1.3 Objectives
- To implement a more artistic, entertaining and easier way of raising money from the young adults for the heart patients medical treatments.
- To provide a useful and easy-to-understand heart disease information for young adults through creative promotional strategy and informative product packaging.
- IKEA as the sponsor – To use the Pyssla Beads product as the mean to generate funds for the heart patient’s treatments.
